Introduction Essay Example | Topics and Well Written Essays - 250 words - 13

Introduction - Essay Example cess as well as to make original contribution to literature, this paper discusses what criteria a budding restaurants needs to meet in order to set its foot and expand in the highly challenging and competitive contemporary food industry. This paper uses the Porter’s Five-Forces model to examine a restaurant’s competitive environment. Taking McDonald’s as a case study, this paper discusses the threats and opportunities an expanding restaurant faces today and the advantages and disadvantages associated with its strategic moves. McDonald’s is one of the most successful fast food chains of all time. Having achieved such a phenomenal success and expansion in a matter of much less than a century, McDonald’s has a lot to offer new and budding entrepreneurs in terms of mission, vision, strategic decision making, and ways to achieve success. The paper concludes with a set of recommendations for McDonald’s that can help it even improve the pace of its success and the quality of its products and